As I have wrote in the past, once you have a decent social media presence you can use it to leverage your position and bring traffic to your blog. Unfortunately it’s easier said than done.
In normal conditions a new brand / website / blog would have to spend a lot of time and effort to build a reasonable follower base.
Today I’ll show you the very best social media tools on the planet (most of them with a free plan), for you to take control of your social media. All this while saving time and money.
Why Build Your Social Media Presence?
There are three major benefits of using social media:
- Build relationships
- Share your expertise
- Increase your visibility
With more friends and followers you will have more people to show your work. Thus bringing more traffic to your website.
Today I’ll help you with that work. Here’s a list of options to control your social media.
Buffer is basically an automation tool for your profiles/networks. You can write a post (with a link to your blog for example), and set a date and hour for that post to be published on one or several social media profiles.
Additionally to the schedule option, you can also track the performance of your content, and manage all your accounts in one place.
Buffer is now supporting over 4,000,000 marketers.
And the best part is: is has a free plan! With:
- 3 Social Accounts
- 1 User
- 10 Scheduled posts per profile
- Supports: Twitter, Facebook, Google+, Linkedin and Instagram
If you want more, you can upgrade to the “Awesome” Plan, for $10 per month. With a lot more options. Buffer is truly a great value-for-money tool for your social media. I use it since day one.
One thing that I love about buffer, is that they have a sector called “Analytics”, where you can find some information about how your social media posts performed on Twitter (Retweets, Likes, Mentions, Clicks and Potential). Therefore you can test different approaches to your posts and see what is the best formula to success.
Here’s another great tool similar to buffer: Hootsuite. It enables you to keep your social presence active 24/7 by automatically scheduling social media posts at once, across your social accounts.
Additionally you have a free plan with:
- 3 Social Profiles
- Basic analytics: follower growth and performance of your posts
- Schedule up to: 30 messages
- Free social media courses
One thing that Hootsuite has that I really love is the new “Composer”, where you can preview how your social media posts will be displayed. Awesome.
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TweetDeck is more like a dashboard where you can check all things related to your news feed, notifications, messages and activity, and eventually posts related to some hashtag. In one screen and for free.
Additionally you can schedule tweets on advance and keep your activity going. While you sleep.
On excellent website that integrates with buffer, is Pablo. It’s a free service that enables you to create beautiful images, insert a quote, and share it all over your social media. It doesn’t get any easier than this.
Similar to Pablo, with Stencil you can start your image creation very easy. With the free plan, you can create up to 10 images / month.
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